Consumer Behavior：Buying, Having, and Being (GE)11版
Consumer Behavior：Buying, Having, and Being (GE)11版 評價
網友滿意度：
最近再尋找些商業理財的書籍
覺得 Consumer Behavior：Buying, Having, and Being (GE)11版 這本書寫得很好
幫我解決了目前遇到得難題
也推薦給大家
Consumer Behavior：Buying, Having, and Being (GE)11版 不單是一本書
他是一種知識的存在
如果你是追求明天比今天更好的人
這本書一定很適合你！
博客來有再做一些折扣
還可以超商取貨 便利性很高
如果大家有喜歡
可以去這書海裡尋覓屬於你的那一本
也可以到頁首連結拿折價券~
買越多折扣越多～
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初學社交舞入門 |
中國舞蹈史（平裝） |
Consumer Behavior：Buying, Having, and Being (GE)11版
商品訊息功能:
商品訊息描述:
1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
2.Six new end-of-chapter cases and six updated end-of-chapter cases.
3.A strong focus on social media platforms and how they change consumer behavior.
4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
商品訊息簡述:
作者： Solomon
新功能介紹- 出版社：博客來網路書店華泰文化
新功能介紹 - 出版日期：2015/04/01
- 語言：英文
Consumer Behavior：Buying, Having, and Being (GE)11版
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